Basic Logo, Package Design, Bottle Design, Edition Design
Client.
Hite Jinro
Creative.
Infinite
The main and neck labels of clean lager terra express an inverted triangle-shaped design that symbolizes the golden triangle in australia's clean area, allowing only terra to be emphasized. in addition, a tornado symbolizing a tornado was added to the bottle design to express the properties of a cool clean lager, and the color was the first korean regular lager to adopt a green color to emphasize the concept of a clean lager.