Brand Strategy, Basic Logo, Package Design
Client.
Lotte Chilsung Beverage
Creative.
named.design
HOT6 The King is an energy drink brand developed from South Korea. The brand has undergone renewal to expand its original products and better meet modern lifestyles. The global energy drink market has grown from $49.2 million in 2017 to $71.5 million in 2022.There’s an increasing demand for fatigue relief and energy replenishment for diverse lifestyle. In response to this phenomenon, HOT6 The King developed the product to provide consumers with various flavors, calories, caffeine, and visualizing the brand intuitively based on the changes. We maximized the brand’s existing asset, which is the 'phoenix', with dynamic images and strong visuals.